HARMAY: A Brick and Mortar Store to Cultivate Experience Online and Offline

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HARMAY’s first brick and mortar store is located in Shanghai, China, and designed by AIM Architecture. Known as an online cosmetic brand with more than 1 million users online, HARMAY wants to provide online and offline shopping experiences for its customers through this physical store and fortunately, the architectural firm was able to realize it.

HARMAY

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Instead of making a total transformation for the physical store for HARMAY, AIM Architecture preferred to make an addition that looks complementing to the existing features of the building.

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That being the case, the firm wanted to create a beautiful and visceral space to let people see what e-commerce looks like beyond their screen.

Warehouse-Like Design

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Adopting a warehouse design, HARMAY looks contrasting to the neighborhood area where cute shops and boutiques are located. It is such a great idea to make a distinctive impression that will draw people in.

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The products are displayed on the ground floor. Across the product display area, there is a sales counter that will lead the customers to the packaging section and cashier.

Offer Behind the Scene Processes

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The design of HARMAY reflects its core business. Not only that, the customers are also allowed to see the behind the scene of this online cosmetic brand.

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Here is the first floor area where you can see an eclectic lounge space with a vintage rug and mismatching furniture. This particular space is used for new product launches or events.

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This is also a space to sample HARMAY’s products.

Steel Spiral Staircase

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On the ground floor, there is a steel spiral staircase that will lead you the first floor of the building.

Via AIM Architecture