Fashionhaus Showroom: A Warehouse Turned Showroom for European Fashion Labels

Fashionhaus Showroom was designed by 1100 Architect after converting a warehouse building in midtown Manhattan, New York. Completed the design in 2003, the 3,500-square-foot showroom is functioned to house several European fashion labels in the U.S.

Fashionhaus Showroom

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The Fashionhaus Showroom exhibits an open loft environment featuring custom-designed furniture and fixtures, such as ebonized-maple tables, inset wooden shelving, and modular stainless-steel racks.

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The shelving and racks are used as a flexible display for the products.

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The installation of adjustable layered fluorescent strips and spotlights provide changeable lighting conditions depending on which display you want to highlight.

Freestanding Wooden Screen

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To define the entryway, a freestanding wooden screen is incorporated into the interior.

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It will guide the visitors through the store and create the impression of distinct spaces within the showroom’s open environment.

Via 1100 Architect

Alana Groom

“An idea is salvation by imagination.” – Frank Lloyd Wright
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