Appointed by China Zheng Tong Auto Sevices Holdings Ltd, Crossboundaries designed a museum of vintage BMW cars called Zhengtong BMW Museum. Located in Beijing China, the museum offers gallery spaces which emphasize the cars’ exclusiveness while incorporating a local touch from the Chinese collector.
Zhengtong BMW Museum
The exhibition is situated on the 3rd floor where the visitors can access it through an inviting, nearly two-floor high and bright area. Along the way, they will pass the reception one with vertical surfaces accentuated with horizontal lighting strips, reflecting the motion of speed. From there, the visitors will be directed to a lower and cozier transitional lounge.
Layers of Red Fabrics
The layers of red fabric are incorporated to imitate a Chinese gate. Once the ‘Chinese red gate’ opened, the visitors will see the exhibition area which is subdivided into different zones with different qualities. Some zones are intended for display, the others are for lounging.
This area also comes with white and transparent fabric banners hanging from the open ceiling on this floor and vertically reducing the ceiling height to a more human scale. Moreover, it is combined with the vast amount of white textile surfaces to indicate generosity and exude imperial feeling through the aforementioned red fabrics as the backdrop.
Dominated by white, the exhibition area emphasizes the exhibition pieces as well as their exclusiveness. The horizontal lighting strips can be seen in the main exhibition area and information walls. This area also has integrated screens for multimedia presentations with integrated screens for multimedia presentation purposes.
The projections can also be screened on to the existing fabric banners in the middle of the space at which the seating areas are arranged around the exhibition pieces.
The Car Display
Move to the 4th floor, there is a different kind of exhibition experience. The visitors will be led to the centered freestanding staircase to access the floor and arrive at the front of two long car display platforms. This floor has more cars to display, thus the display becomes the key feature.
Meanwhile, the space goes with several long platforms made of back painted glass surfaces with stainless steel edges and strips. It also has the metal lines to imitate the lighting strips on the walls and information walls on the 3rd The ceiling of stainless steel imitates the elevated platforms, resulting in higher and more spacious space. The architectural firm went with special lighting to illuminate the car display. The lighting is parallel to each other so that the visitors are allowed to have a clear route through the cars’ histories and improve more interaction with the others.