As the decor and lifestyle business landscape becomes more competitive than ever, furniture brands need to go the extra mile with their marketing campaigns. Unless you are able to make an impact on the target audience, they will choose not your brand over the competing brands. Fortunately, there is much you can do beyond being extra-creative with your campaign designs.
Technologies like 3D product visualization can help you create extraordinary marketing collateral that has the potential to win. It is specifically beneficial in the furniture industry where consumer decisions are driven by what they see in your promotions. Here are some ways your marketers can leverage this technology to take the product campaigns a notch higher.
Get promo visuals even before the final design approval
Successful marketing campaigns are all about sticking to deadlines. But things can get challenging when the launch dates are around and the final design of the furniture is still to be approved. There will be no visuals to display as the product isn’t ready. However, marketers can fall back on 3D modeling for furniture design to get photorealistic visuals of the product even before a prototype is ready. They can launch the campaign on time and with quality imagery.
Showcase endless variations in products
Lifestyle brands thrive on product variations these days because you cannot expect customers to be happy with a single color, texture, or material in furniture. It is equally vital to showcase the offerings in product promotions, which may get challenging. Creating different prototypes for each variation can be expensive and time-consuming. 3D visualization can help address this concern, so marketers can flaunt all the options without spending a fortune.
No need to sweat over last-minute changes
Marketers can never be too sure when it comes to creating high-end visuals for promotional campaigns, and last-minute changes are common. For example, you may want to show a different color variation in a sofa to catch on a hot trend, just a day before the campaign launch. Getting new visuals at such short notice is impossible with traditional photography, but PRODUCT 3D VISUALIZATION can do the trick. A 3D artist can easily render new images or even change the setting to give the campaign a new look and feel.
Supports situational marketing initiatives
Situational campaigns make a vital element of marketing plans for businesses these days. Marketers need to have quality images ready on time for occasions like Christmas or Black Friday because people tend to shop home decor in sales. It could spell a lot of work with traditional photography because a new set of imagery is needed for every occasion. 3D visualization can cut down the effort and spending while ensuring that the marketing material is ready on time.
Extensive cost-savings for campaigns
Marketers can use the technology to create impressive and varied furniture images with lesser effort. Moreover, the cost is comparable with traditional photography that requires high-end cameras and equipment, lighting, and photoshoot setup. 3D rendering drives additional cost-savings as it works without real-world prototypes and facilitates easy tweaks in campaigns.
Modern marketers need to be on their toes at all times, considering the ever-evolving furniture trends and consumer expectations. The only way they can stay ahead is by being agile and cost-conscious with their campaigns. 3D product visualization helps on both fronts.