Zalando, an online clothing retailer, commissioned 1100 Architect to design its new flagship outlet store in Frankfurt Am Main, Germany.
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The project was finished in 2014, strengthening Zalando’s brick-and-mortar presence in the country.
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The firm designed Zalando on a former department store. The previous interior was stripped down to expose a concrete ceiling and industrial flooring. This concept allows the flagship outlet to have a contemporary loft-like environment.
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By utilizing a linear light system, the firm managed to accentuate the building’s structure of Frankfurt’s Zalando.
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The lighting system is combined with stained plywood shelving and suspended black-steel clothing rods, emphasizing the industrial aesthetic of the interior.
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The firm still incorporated Zalando’s trademark orange into the design.
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They also used other complementary elements, such as felt curtains, accents, and wood furniture to lend a sense of vibrancy to the outlet.
Via 1100 Architect
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