Zalando Outlet: An Online Clothing Retailer Adopting Contemporary Loft-Like Environment

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Zalando, an online clothing retailer, commissioned 1100 Architect to design its new flagship outlet store in Frankfurt Am Main, Germany.

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The project was finished in 2014, strengthening Zalando’s brick-and-mortar presence in the country.

Zalando Outlet An Online Clothing Retailer Adopting Contemporary Loft Like Environment 5

The firm designed Zalando on a former department store. The previous interior was stripped down to expose a concrete ceiling and industrial flooring. This concept allows the flagship outlet to have a contemporary loft-like environment.

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By utilizing a linear light system, the firm managed to accentuate the building’s structure of Frankfurt’s Zalando.

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The lighting system is combined with stained plywood shelving and suspended black-steel clothing rods, emphasizing the industrial aesthetic of the interior.

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The firm still incorporated Zalando’s trademark orange into the design.

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They also used other complementary elements, such as felt curtains, accents, and wood furniture to lend a sense of vibrancy to the outlet.

Via 1100 Architect