Beef & Liberty is an infamous brand in Hong Kong and Shanghai, previously known as a casual burger joint. However, the brand has matured and transformed into a destination for high quality food, drinks, and atmosphere. The prove of Beef & Liberty’s maturity can be seen through one of its restaurants located in Shanghai, facing Xiangyang Park, China. Designed by AIM Architecture on a 375 square meter site, the project has successfully completed in September 2017.
Beef & Liberty
AIM Architecture has managed to maintain the brand’s original concept against the fast paced of urban Shanghai atmosphere in K.Wah Center. When it comes to the concept, Beef & Liberty showcase the vibe of an 18th century London club known as The Sublime Society of Beefsteaks, the gentlemen’s club for upscale food and conversation. The firm wanted to bring another version of the club with a touch of contemporary and exclusivity through Beef & Liberty.
Classic and Modern Combo
To add a contemporary flair to the Beef & Liberty’s century aesthetic, the firm layered in good old fashion rock n’ roll as well as a touch of Shanghai bling and modernism.
Here you can see a bold gold kitchen and rattan chairs in colonial style works together to offer an eccentric warmth that makes a cozy dining spot to hang around.
The dark wood fishbone pattern on the floor will remind you of baroque drawing rooms or herringbone suits.
Casual Interior Design
The Beef & Liberty adorns with rich colors from cognac leather sofas and oversized chairs to create a vintage dining area or lounge. The restaurant also comes with a casual interior design to maintain a comfortable surrounding for the customers. Beyond the eye level, you will see customized pendant lights functioned as the light fixture as well as centerpieces. The light fixture is quite fitting to install above the spacious dining area.
Jewel-toned walls and paneling make a contrasting yet a good combination with gold cladding.
The gold cladding is also seen in the restaurant’s restroom, making yet another contrast to the black and white flooring.
Via AIM Architecture