Lone Ranger: A New Modern Fast Food Identity in Shanghai

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LineHouse was appointed to establish a new modern fast food identity for Lone Ranger, known as a hotdog shop located at the waterfront of Huangpu River, Shanghai, China. Completed in 2014, the shop comes with a Wild West theme and playful composition.

Lone Ranger

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The entire façade was replaced with white timber weatherboards and raw timber. The new façade is able to create a playful composition.

The Exterior Composition

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Focusing on the exterior, the firm decided to use opening doors and shutter panels.

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When opened, the continuous tile on the floors and counters will be revealed. The exterior also comes with a sitting area for 6 people with other 6 seats inside the shop.

Bright Yellow Ceiling

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The shop has 4m high ceiling void which is painted a bright yellow.

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To further complement the look, a woven rope structure is also included to create an apparatus for the lights to hang from.

Arrowhead Motif

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The aforementioned continuous tile showcases arrowhead motif. Lone Ranger A New Modern Fast Food Identity In Shanghai 1

The tile itself is custom made to adorn the Lone Ranger’s interior.

Via LineHouse