Having a roofing business is tough enough as it is. You’re out in the brutal heat, the rain, the wind, and even snow, to help people when the most important part of their home is damaged. It’s hard work, but incredibly rewarding when you finish a job well done.
It would be nice if you could run your business and not have to worry about getting new leads and clients. Sadly, that’s not the reality. A roofing business operates within a specific geographic area. Roofing isn’t exactly something you can export overseas, after all. That means that you have to work even harder to stand out among the competition when competing for a limited number of households if you’re looking to upscale. You can do it, though. You just have to have the right strategies. Here are some tips on how to grow your roofing business in 2023.
Provide Excellent Service and Workmanship
The best way to grow your business is to do good work and provide friendly and professional customer service. The fact is, there is a lot of competition, and if you don’t completely satisfy the customer, they won’t recommend you to their friends and family. So make sure you and your staff are friendly, courteous, and polite at all times.
The work will speak for itself if you do it well. Always pay attention to detail, and never consider a job complete until every nail is inserted and every shingle is in place. Inspect everything, and make sure that you would find your work acceptable if it were on your house. Word of mouth is a powerful thing, and you can get away with charging higher rates if you provide quality workmanship.
Up Your Online Game
Your website shouldn’t just be a place where customers can go to make an appointment or order something. It should be a hub for everything your business is about. You need to have all your contact information, an FAQ section, and everything potential customers would need to work with your business. Make sure you also have how-tos and tips. It might seem counterintuitive to have tips because you’d think that could affect your business. However, giving the customers information on how to prevent roofing problems makes them trust you more as a brand. You can also have updates about roofing techniques and technology, and infographics.
Then there is local SEO. Search engine optimization is the process of optimizing your website so that it appears higher on the search engine rankings page. You need to tag all your photos, write good content, and have other websites link to you. The first page of the rankings is where most customers will find a business to click on. Choose from the best roofing SEO services for professional help with getting your website working for you.
Invest In Technology
One of the issues when it comes to growing your business is not just expanding your customer base, but knowing what to do with those customers when you do. You only have so many people on staff, and you only have so much time in a day. As a small business, you can handle orders, clients, staffing, and project management with what you have. However, as you grow, those things will become more complicated. If you invest in project management software before you grow, then there won’t be such a steep learning curve at a time when your staff is very busy with new clients.
Invest In Staff
This is where it gets tricky. You need staff on hand to do your jobs, and then also you need people who can handle the additional work when you get it. However, you don’t want to have people sitting around doing nothing. In order to be prepared, you may need to start hiring sooner in the process, so that you are not left scrambling when new clients start coming on board. You may pay more out of your pocket, but it will be worth it when you say to a customer that you can start right away on fixing their roof.
It’s almost hard to quantify how important social media is to your business. The fact is, consumers have been treated like numbers for so long, but social media allows them to connect with brands on a more personal level. Roofing is a business that involves a significant amount of trust, and if a customer doesn’t trust you, then they won’t hire you. With social media, you can build that trust by offering content that is informative and creative.
For instance, instructional videos will allow customers to learn something, but also get a sense of your brand’s personality. The more videos they watch of you or a staff member, the more they will connect with your brand. You can also have fun, like posting TikToks with funny dances. The key is that the consumer sees you as real person, not just a company, and they can trust real people.
It’s the old adage: it’s not who you are, it’s who you know. You do all the marketing in the world, but there is something powerful about knowing someone personally. You need to network as much as possible to get your name on the lips of potential customers. Join your local Chamber of Commerce, as they most likely have networking events and mixers. Go to community and charity events, and donate your time and money to local organizations. Connecting with other industry professionals could also get you jobs when they need a roofer for a project.
Never feel like you are limited by your geographical location. It’s always possible to grow your business. Just follow these tips and do amazing work, and you are well on your way.