AIM Architecture was responsible for designing an updated version of a clothing store in Beijing, China, called Zuczug Sanlitun. The store is known for its cool and vibrant collections for the young and fun-loving generation that believes in a happy and bright future.
As a clothing store, Zuczug Sanlitun wanted to make the garments as the center stage. Hence, the architectural firm designed the store in such a way so that the store’s multiple collections are visible to the eyes, emphasizing their own identities presented in a form of clothing.
Even though the store showcases a bold and graphic Z line design, the firm wanted to make a distinctive combination by using a neutral background.
The distinctive combination is also seen through the natural feeling from oak wood materials in the furniture and the youngness and fun from the graphic tiles.
Overall, these combinations are expected to display the different spaces of Zuczug Sanlitun.
The furniture chosen for the store are quite flexible and simple but able to give a level of complexity.
The concept of the furniture is actually in line with Zuczug clothing collection of which they have different functions and no two pieces same.
Via AIM Architecture